2017 AITC Presentation Download Center

Tuesday

 8:00am – 10:00am

Breakfast | General Session

Welcome Comments – Camille Ferguson, Executive Director, AIANTA; Sherry L. Rupert, President, AIANTA. Keynote Address – Fawn R. Sharp, President, Quinault Indian Nation.

10:30am – Noon

Breakout Sessions

A1: Tourism 101:  Dr. Kristin Lamoureux, Visiting Professor of Tourism Studies Virginia Tech University and Dr. Hannah Messerli, Eisenhower Professor of Tourism Policy, George Washington University.

What makes our destinations special is also what brings people to them. Partnerships with other tribes, local communities and destinations are the cornerstone to tourism development. This session will include an overview of tourism in general, as well as the specifics of tourism in Indian Country.

Discussion to include: how to develop products and services that are targeted at the local, regional and international markets most interested in Tribal Tourism; and how to create partnerships without losing your identify. Open to questions, comments and sharing of best practices.(Repeated in B1)

A2: The Indian Boarding School Experience – Hidden, but Not ForgottenBobbi Rahder, Stewart Indian School Cultural Center, Angie Brus, Carlisle Indian School Project (CISP) Executive Director, Cheryl Stevens, CISP Advisory Council

Angie and Cheryl will give an overview of the Carlisle Indian School project – the inspiration for the project’s inception, an overview of our process, what the organization has accomplished to date, obstacles we have faced, and our strategy for the future.  Bobbi will discuss plans to preserve the Stewart campus and renovate a building into the new Stewart Cultural Center, with plans to open in December 2018.

A3: Intellectual and Cultural Property: Melody McCoy Esq.,  Native American Rights Fund (NARF)

This session will give an overview of United States laws generally regarding cultural and intellectual property generally, with a focus on laws applicable to the cultural and intellectual property of American Indian and Alaska Native tribes. It will also discuss and give examples of recent efforts by tribes to protect their cultural and intellectual property in tribal, state, federal and international fora.

A4: Securing Financial Partnerships for your Tribal Tourism Project: Rick MacLeod Farley, MacLeod Farley and Associates,  & Christopher Thompson,  Director, Office of Economic Development, Saint Regis Mohawk Tribe.

Rick MacLeod Farley and Christopher Thompson will share some of their work to date on Akwesasne Tourism Development including their success in securing over $2.1 million in funding approvals in the last twelve months for their tourism initiative.  The presentation will also include Rick’s tactics and steps on how to develop your tourism project and secure financial and other partnerships.  Mr. MacLeod Farley will also share examples of past and current Indigenous ecotourism and tourism projects including financing tactics ‘from the field’ for creating phases, telling your story, imagery and visuals, dealing with curve balls and dead ends, persistence and prompt follow-up.

Noon – 1:30pm

Lunch | General Session: Casinos that have added a cultural component – Report “Casinos Tapping Into the Cultural Tourism Trend“, Ernie Stevens Jr., Chairman, National Indian Gaming Association

1:45pm – 3:15pm

Breakout Sessions

A5: Tourism Planning – Transportation: LeRoy Gishi, Chief, Division of Transportation, Bureau of Indian Affairs; Mr. Richard (Dick) Basch, NPS,  Lewis and Clark Trail Geotourism Project. Nina Alexander, Indian Arts and Crafts Act.

Nina Alexander will discuss authenticity of Native American arts and crafts.  Nina will provide an overview and update regarding recent investigations and indictments based on the federal law, the Indian Arts and Crafts Act, and proposed amendments to the Act to increase enforcement, education and outreach.  Nina will also relate the cultural and tourism Economic opportunity of incorporating arts and crafts as a cornerstone of a tourism program.

Dick Basch will provide an Introduction to the Lewis and Clark National Historic Trail’s Geotourism Program.

The U.S. National Park Service will partner with communities and organizations along the Lewis and Clark National Historic Trail. This partnership highlights world-class natural, cultural and historic sites, attractions, and tourism businesses through an interactive website expected to launch in Fall 2018.

The Lewis and Clark National Historic Trail offers modern travelers a way to explore its unique nature and history, as well as local cultures and communities.

The project seeks to promote Geotourism; defined as tourism that sustains or enhances the geographical character of a place, its environment, culture, aesthetics, heritage, and the well-being of its residents.

A6: International Outreach Part 1:  Mary Motsenbocker, President, International Tourism Marketing; Catherine Prather, National Tour Association.

Are you ready to do business internationally and increase your tourism revenue? You have your product, now its time to learn how to best work with the travel trade, media and online resources to navigate and benefit from the international traveler. Learn contracting with international tour operators, understand receptive tour operators, media and all important elements for your business to utilize and capitalize on the international marketplace.

A7: NativeAmerica. Travel Website: Sandra Anderson, IT & Website Development Coordinator, AIANTA and Manager, NativeAmerica.travel and Anna Barrera, A2B Consulting

NativeAmerica.travel, Indian Country’s first destination website, continues to provide road map for developing and marketing authentic tourism products to inspire travelers to experience native communities.  Learn about the new tools and features of the destination website, including map creation and itinerary builder, for tribes and tribal businesses to showcase their tourism assets and sell their products online.  FareHarbor, will walk participants through the integrated booking technology that allows partners to manage and sell tourism products on NativeAmerica.travel.

 

A8: Tourism Data – Domestic and International:  Ron Erdman, Team Lead, Research, U.S. Department of Commerce – Office of Travel and Tourism Industries; Rick Cain, Vice President, Longwoods International USA Inc.

Mr. Erdmann will provide a brief overview of the top 2016 international markets and then highlight the top countries visiting Indian Country. It will also focus upon how travelers to Native American sites are very different than the average overseas visitor to the country and how to use these differences to your advantage. Mr. Cain will provide an overview of the type of domestic tourism data that will be available in 2018 for respondents who indicate that they have visited Native American sites. The presentation will also examine current domestic data regarding visitation to national/state parks as the travel audience for National Parks tend to also be drawn to visiting Native American sites.

 

Wednesday

8:00am – 10:00am

Breakfast | General Session Keynote Address: Brand USA and AIANTA, working together to showcase the Best of Indian Country tourism Aaron Wodin-Schwartz, Vice President, Public Policy for Brand USA

10:30am – Noon

Breakout Sessions

B1: Tourism 101: Dr. Kristin Lamoureux, Visiting Professor of Tourism Studies Virginia Tech University and Dr. Hannah Messerli, Eisenhower Professor of Tourism Policy, George Washington University

What makes our destinations special is also what brings people to them. Partnerships with other tribes, local communities and destinations are the cornerstone to tourism development. This session will include an overview of tourism in general, as well as the specifics of tourism in Indian Country.

Discussion to include: how to develop products and services that are targeted at the local, regional and international markets most interested in Tribal Tourism; and how to create partnerships without losing your identify. Open to questions, comments and sharing of best practices. (Repeat of A1)

B2: Federal Partners: Resources and Programs (Public Lands): Donald Leadbetter, Tourism Program Manager National Park Service.

The National Park Service pursues open, collaborative relationships with American Indians, Alaska Natives, and Native Hawaiians to support cultural and traditional places and practices in communities nationwide and to enhance management of places and resources now within national parks. Donald Leadbetter will introduce the NPS Tourism Program, describe the landscape of tourism-related resources within the National Park Service, and ask for your help to identify potential intersection points where the National Park Service, as a NATIVE Act partner, can support your tribal tourism efforts.

Angela West, National Director Tourism & Community Service at Bureau of Land Management, and Toby Bloom, National Program Manager, Travel, Tourism, and Interpretation, Forest Service, Recreation, Heritage and Volunteer Resources.  Sally Butts,  Acting Supervisor for BLM’s National Conservation Lands

Growing and maintaining a healthy recreation sector that benefits local residents over the long term requires balancing natural resource management, conservation efforts, infrastructure investment, business development, and many other factors. It also necessitates active stakeholder engagement, a robust understanding of potential challenges and opportunities, collaboration among various levels of government and landowners and a strong plan for the region’s future. These efforts present unparalleled economic opportunities—to revitalize main street, preserve cultural heritage, support entrepreneurship and small business growth, reinvest in communities and more.

B3: Indigenous Product Development in Canada: Keith Henry, B. ED, President & CEO, Aboriginal Tourism Association of Canada

Aboriginal Tourism Association of Canada (ATAC) is a national Indigenous tourism industry organization supporting marketing, product development and training to continue building Indigenous tourism industry in Canada.  ATAC is a membership based national non for profit corporation representing over 1500 Indigenous tourism businesses from throughout Canada.  ATAC is governed by a thirteen member board with an office in Vancouver, British Columbia.

ATAC continues to implement the five year national strategy entitled “The Path Forward; 2016-2021’, designed to increase sales by $300 million, created over 8500 new jobs, and support the establishment of 50 new export ready Indigenous tourism businesses by 2021.  The ATAC session will share insight into current Indigenous tourism product development as of year 2 of the strategy.

B4: How to Grab the Attention of the Media: Lessons from A Travel Editor:  Norie Quintos, Editor at large, National Geographic Travel Media.

In an age of media disruption and distraction, it’s more difficult than ever to cut through the noise and get your message heard and your destination noticed. In this seminar, editorial consultant and National Geographic Travel Media Editor at Large Norie Quintos provides an overview of the changing media landscape, points to new strategies to engage with legacy and digital media, and reveals the best practices on crafting and communicating your message. www.noriequintos.com

2:00pm – 3:15pm

Breakout Sessions

B5: Importance of  Cultural Sensitivity and Customer Service: Rachel Moreno AIANTA Vice President

B6: International Outreach Part 2:  “Expanding Outreach in Europe”: Donatello Osti, Commercial Specialist at U.S. Department of Commerce; Chrystal Denys, Commercial Specialist, U.S. Trade Administration.

Would you like to attract more European visitors? Are you ready for them? Join us to learn the outbound trends for two key European arrivals markets: Italy and the United Kingdom. Commercial Specialists Donatello Osti of the U.S. Consulate in Milan and Chrystal Denys of the U.S. Embassy in London will speak about their markets and will give information that impacts your strategy to attract Italian and British tourists. They will also discuss information sources that you can use (for free!) to understand the market and to vet potential partners.

B7: Conducting a Tourism Assessment of Your Destination: Kristin Lamoureux, Professor of Tourism Studies, Virginia Tech University and Seleni Matus, Executive Director, International Institute of Tourism Studies, George Washington University

To do tourism well, you have to do tourism right. This session takes participants through a step-by-step process of conducting a tourism assessment of the tourism potential, and how to measure the potential costs and benefits in your communities. Topics include assessing resident attitudes for tourism, attractions inventory, cost benefit analysis and socio-cultural situations.

B8: Indigenous Foods: Dan Cornelius Intertribal Agriculture Council, Pati Martinson, Member Leadership Council at Native American Food Sovereignty Alliance (NAFSA)

Both Indigenous Foods sessions will focus on the opportunities and benefits provided by the resurgence of traditional food knowledge and practices throughout Indian Country. Dan Cornelius of IAC will be bringing the Mobile Farmer’s Market which continues to bring a focus on bringing back the ancient trade routes.

We will share the current work of NAFSA, including our programs, Indigenous Seedkeepers Network, Indigenous Storytellers and our Chef and Culinary Mentorship Program .

Thursday

8:45am – 10:15am

Breakout Sessions

C1: Native Act and Federal Grant Opportunities:  Carolyn McClellan, Assistant Director, Programs, Smithsonian Institution – National Museum of the American Indian

Ms. McClellan will be discussing the implementation of the NATIVE Act and Sec. 5. NATIVE AMERICAN TOURISM AND BRANDING ENHANCEMENT of the NATIVE Act and the role the Smithsonian will play in ensuring the NATIVE Act serves its intended purpose “[t]o enhance and integrate Native American tourism, empower Native American communities, increase coordination and collaboration between Federal tourism assets, and expand heritage and cultural tourism opportunities in the United States.”

C2: New Tourism Tends 1 – Indigenous FoodsDan Cornelius Intertribal Agriculture Council, Pati Martinson, Member Leadership Council at Native American Food Sovereignty Alliance (NAFSA)

Both Indigenous Foods sessions will focus on the opportunities and benefits provided by the resurgence of traditional food knowledge and practices throughout Indian Country. Dan Cornelius of IAC will be bringing the Mobile Farmer’s Market which continues to bring a focus on bringing back the ancient trade routes.

We will share the current work of NAFSA, including our programs, Indigenous Seedkeepers Network, Indigenous Storytellers and our Chef and Culinary Mentorship Program .

C3: After the Tourism Assessment: Tourism Governance, Product Development & Entrepreneurship:  Anna Barrera, A2B Consulting, Dr. Kristin Lamoureux, Visiting Professor of Tourism Studies Virginia Tech University

Product development improves the profitability of tourism destinations by increasing the number of products and services available for tourists – as well as the number of visits, length of stay and spending. Explore topics around product development, supporting entrepreneurs, the shared economy (ex. AirBnB) and how to manage all of this within your destination.

10:45am – 12:15pm

Breakout Sessions

C5: Grant Writing 101 and Grant Compliance: Amber Paluch, Greater Green Bay Community Foundation, Gail E. Chehak, AIANTA Outreach Coordinator

This session brings two vital perspectives to the process of successfully identifying and applying for funding support for your tribal tourism programming. Ms. Paluch will provide a foundation perspective of the grants and compliance process and why it matters for program planning, development and growth.  Ms. Chehak will provide a tourism development perspective to grant writing and finding funding resources.

C6: Effective Story Telling: Visual, Digital and Innovative ways to Attract VisitorsFlorian Herrmann, HMS-Global, Visit USA Parks, Lee Vale, Alaska Native Voices.

What is the best way to tell your unique story to the world? How effective is traditional and digital advertising today? While it has never been easier to reach global travelers via the internet it has never been harder to gain their trust. Learn about the latest global, mobile and social trends and how you can apply simple steps to reach and influence global travelers seeking the “American Experience”

C7 New Tourism Trends 2 Agritourism: Dan Moore – Ceo, Consultant, Lead Facilitator, Pandion, Michelle Danforth-Anderson, Marketing & Tourism Director, Oneida Nation in Wisconsin, Kelly M. McAndrews, Staff Attorney, Oneida Law Office

Agritourism is a growing tourism sector that combines sought after experiential activities with the opportunity to showcase cultural practices related to food and fiber production. Through agritourism, visitors are meaningfully connected to agricultural land and rural communities, while bringing needed economic benefits to rural economies. Because traditional Native American cultivation and harvesting has not been limited to farms and ranches in the modern sense, agritourism on tribal land and by Native Americans can incorporate a much broader scope. In this program we will demonstrate the benefits of agritourism, and showcase how it is being carried out currently in Indian Country. Best practices and common pitfalls will be discussed, and participants will have a chance to explore the agritourism possibilities in their own communities.

C8: NativeAmerica.Travel Website – Destination Website Content Development: Sandra Anderson, IT & Website Development Coordinator, AIANTA and Manager, NativeAmerica.travel. Anna Barrera, A2B Consulting

NativeAmerica.travel, Indian Country’s first destination website, continues to provide road map for developing and marketing authentic tourism products to inspire travelers to experience native communities. Learn about the new tools and features of the destination website, including map creation and itinerary builder, for tribes and tribal businesses to showcase their tourism assets and sell their products online. FareHarbor, will walk participants through the integrated booking technology that allows partners to manage and sell tourism products on NativeAmerica.travel.

12:30pm-1:45pm

Lunch | Closing General Session- Keynote Address: Bright Path, The Jim Thorpe StoryChris Taylor (Executive Producer), Rick Hill (Executive Producer), Abraham Taylor (Writer, Producer), Angie Brus, Executive Director The Carlisle Indian School Project.  Ed Hall, III, CISP Vice President, Cheryl Stevens, CISP Advisory Council.