Dawn A. Melvin, Tribal Tourism Relations Manager, Arizona Office of Tourism
Ms. Melvin who is Navajo and Hopi has worked as the Tribal Tourism Relations Manager for AOT and the designated Tribal Tourism Liaison for the Governor’s Office for the past eight years. She was recognized for her efforts in providing consistent and excellent customer service in her role as it is pivotal to the success of AOT’s collaborative efforts with Arizona’s 22 federally recognized Tribes.
“Dawn Melvin is routinely called out by co-workers, Tribal members and community representatives for going above and beyond her duties to advance projects she knows will enhance Arizona’s Tribal tourism industry,” said Sherry Henry, AOT director. “Many people across the state benefit from her industry knowledge, and she is always willing to share personal stories to teach others about the Tribal cultures that define her.”
As examples, Ms. Melvin has collaborated with statewide Tribal leaders to place Visitor Information Kiosks for travelers visiting Tribal Lands; to open the state’s first Local Visitor Information Center on Tribal Lands; and continues to work with global media representatives to introduce Arizona’s Tribal experiences to travelers. Ms. Melvin has also worked to update the American Indian website section of AOT’s consumer website, arizonaguide.com. And upcoming projects for Ms. Melvin include the Visitors to Native Lands Survey, which will help AOT and Tribal Leaders determine what types of visitors are traveling to Arizona’s tribal lands; where they are going when they are here; how much money they are spending when they are in Indian Country and how marketing efforts should be adjusted to attract more of these types of visitors.