Michelle Danforth-Anderson, Marketing & Tourism Director, Oneida Nation in Wisconsin
Responsible for developing and executing creative concepts in the areas of tourism and marketing for a variety of enterprises within the Oneida Nation. Regularly liaising with a variety of businesses, tribal departments and local organizations to ensure the execution is consistent.
Manage the Marketing/Tourism team to create, implement & deliver on strategies set on an annual basis. This includes developing a new international strategy to attract visitors.
Develop excellence in marketing strategies and campaigns in the area of design, print, web, multi-media and social media.
Conceptualize, visualize and design user experiences.
Develop new tourism products.
Develop Branding materials for different entities and vendors within the tribe.
Budget preparation and control.
Manage the Green Bay Packer Oneida Nation Gate Contract.
Tourism and marketing analysis for local, state and international tourism projects.
Management sponsorships for conferences and outreach opportunities.
Current Development Projects: Native Village, Amphitheater, Veterans Memorial, Buffalo Overlook enhancements, Healthcare Center enhancements and Branded Signage.
Currently sit on the State of Wisconsin International Marketing Committee